Climate Communications Toolkit: Behavioural strategies for community action
Talking about climate effectively is key to sparking real action in our communities. The Climate Communications Toolkit is designed to support local practitioners and community leaders in using communication strategies to drive climate action and foster more resilient communities. More specifically, it reflects the reality that it is not enough for people to know about climate change—they need to be inspired and motivated to take action. Discover resources included in the Toolkit and start using them today to support your work!
Climate Communications Playbook: Behavioural strategies for community action
This resource is a practical primer for municipal practitioners, elected officials, and community leaders looking to use communications to support the implementation of local climate action. The playbook introduces actionable approaches and strategies for creating action-oriented communication campaigns that incorporate behavioural science insights.
- Part One provides an overview of certain aspects of traditional climate communications as well as ways in which climate communications have evolved in recent years.
- Part Two expands on climate communications trends and outlines how to get started with action-oriented climate communications.
- Part Three describes how to apply behavioural science strategies in climate communications to inspire action and drive change.
By practicing the approaches and strategies outlined in this playbook, you can develop the skills needed to develop effective messaging no matter who you are talking to. Whether you are developing public-facing communications or talking about climate change in your day-to-day work, you will be equipped to inspire people to take action.
Climate Communications Case Stories
These case stories are curated to help you discover real-world examples of communications strategies that include behavioural insights. They have been compiled as part of the Climate Communications Toolkit to complement the Playbook. Each case story exemplifies how one or more of the behavioural communications strategies presented in Part Three of the playbook can be applied in the real world. These case stories are meant to serve as a starting point for inspiration by offering practical examples that can be adapted to suit your climate communications needs and challenges.
Climate Communications Training Series Recordings
The 2025 Climate Communications Training Series was offered online in three-parts. It allowed participants to dive into practical strategies to use communications to support climate action. Whether you are new to communications or looking to sharpen your skills, watch replays to:
- Dive into behavioural communications concepts, approaches, and strategies that drive action;
- Develop and/or sharpen your communication skills; and,
- Take away insights you can start putting into practice right away.
Access the full toolkit description on ICLEI Canada’s web page.